Why content strategy matters

In today’s digital world, tools like email marketing solutions, blogs, and websites as well as platforms such as LinkedIn, Twitter, Facebook, Pinterest, Instagram offer small businesses easy and affordable ways to create and build a company’s digital presence and reputation.

Creating and sharing smart, relevant digital content helps a company establish credibility, grow a brand, share a vision, promote products and services, and reach potential customers, partners, and investors.

Content strategy, i.e., a cohesive editorial vision and voice that encompasses and links content across platforms and formats, is critical to forming a polished digital presence and a company brand.