Digital Health Market Sees Record Funding
This post is excerpted from the Marketing Health Services e-newsletter, produced by the American Marketing Association.
Digital health care companies are continuing to see explosive investment growth.
According to the latest funding update by San Francisco-based digital health seed fund and startup incubator Rock Health, nearly $700 million in funding was invested in digital health ventures in the first quarter of 2014—an 87% jump over the first quarter of 2013.
According to Rock Health strategy manager Teresa Wang, the industry is poised to see its biggest funding year yet thanks to piqued investor interest and growing confidence. Digital health care startups, she says, are expected to break funding records this year, which is good for the health care industry as a whole.